Create a New Creative Brief
1
What type of project is this?
-- select one --
Article
Blog Post
Book
Brochure
Catalog
Copywriting
Direct Mail
Grant/Proposal
Mobile Content
News Story
Other
Press Release
Script/Video
Speech
Web Page
White Paper
2
Provide a name for this Creative Brief
Brief Name:
3
Tell us about your company?
New Player
Established/Growing
Industry Leader
4
Who is your target audience?
Customers
Prospect Customers
Knowledge Seekers
Comprehension Level?
Newbies
Basic Knowledge
Gurus
Target Demographic
Academic
Adults 18 to 25
Adults 25 to 40
Adults 40 to 60
Children
Customers
Industry Specialists
Men
Seniors
Teens
Tweens
Women
Young Adults
Other:
Target Audience Description?
5
What is the objective?
Inform and Educate
Motivate to Purchase
Engage and Entertain
6
Tone of Writing?
Extremely Informal
?
Everyday Informal
?
Journalistic
?
Business/Copywriting
?
Business Formal
?
Other
?
Narrative Voice
First Person Plural
First Person Singular
Second Person
Third Person
Other:
Style Elements
Action
Authoritative
Basic
Casual
Common Speak
Conservative
Conversational
Creative
Descriptive
Elaborative
Enthusiastic
Humorous
Impressional
Informal
Inspirational
Instructional
Journalistic
Judicious
Laconic
Light
Neutral
No Fluff
Objective
Ornate
Personal
Persuasive
Playful
Professional
Reserved
Sarcastic
Series
Short, To The Point
Simple
Sincere
Whimsical
Witty/Sharp
Other:
Formatting Requirements
Bullet Points: No
Bullet Points: No Preference
Bullet Points: Yes
Hyperlinks: No
Hyperlinks: No Preference
Hyperlinks: Yes
Quotes: No
Quotes: No Preference
Quotes: Yes
Subheads: No
Subheads: No Preference
Subheads: Yes
Other:
Things to Avoid
Competitors
Legal Restrictions
Politics
Products
Religion
Other:
Writing Samples on the Web
Add New:
7
Sourcing Requirements?
8
Anything Else?
9
Where should we send your link?
Email Address:
